Golfers Business Directory

INTRODUCTION TO GOLFERS BUSINESS DIRECTORY

There are currently +- 500 affiliated golf clubs, with an estimated 200,000+ affiliated members, within South Africa alone. The growth amongst affiliated members has been around 5 000 members during the past 4 years and shows no signs of slowing down. It is estimated that around 50%+ of all golfers and their spouses either:

1. Own a business or are partner to one,
2. Represent a company as a dealer, sales representative or a shareholder, and/or
3. Hold managerial positions within the companies for which they work,

Hence; the business world constantly identifies the golfing fraternity as an ideal market for their products and services.

Golfers Business Directory is inviting golfers and non-golfers to register and advertise their businesses, products and services online. It is our intention that Golfers Business Directory becomes the authority in information sharing and advertising within the South African golf community and provides a forum, which enhances communication and networking within the same arena.

We are committed to increasing communication, networking and sportsmanship between various entities within the golfing community and regard the golf clubs’ participation in our venture as critical to its success. Hence we have designed a simple business growth model, which includes and generously rewards golf clubs for their ongoing participation – without laying out 1 cent! Simply stated this is how it works:

• Upon registration your club becomes an official business partner of Golfers Business Directory.
• The cost to advertise on Golfersbiz is R1 500 per annum, paid in advance.
• Participating clubs are then immediately entitled to 66.6% (R1 000) of the advertiser’s advertising fee which is payable to your club on a monthly basis. Using your existing marketing channels (email, newsletters, notice boards, general meetings, etc), your club generates interest from potential advertisers and we do the rest!

Golfersbiz creates a win/win-situation for all involved.

Benefits for Golf Clubs:

• We all know and understand that there are less rounds being played because of the economy and it has lead to negative financial results for clubs
• By being actively involved and getting their members to advertise on www.sagbd.co.za, clubs can increase their income and will be able to lessen the burden on their members by not increasing green-fees or membership-fees.
• Golf Clubs in and around cities normally have a membership of 500+. Statistically that relates to 250+ potential advertisers in these clubs (100 advertisers = R 100 000 to the club)

Benefits for Advertisers / Members:

• Members will feel the benefit in their pockets when the membership- and/or green-fees are not increased
• Advertising-members will enjoy an increased exposure amongst their fellow-members as well as entire SA golfing community.

illustration:

(1) Member ABC is a member at Wingate CC and he owns a few guesthouses around SA. He is also been a member for many years and is well-known at the club. Of the +- 700 members at the club, at least 100 of them know him personally and what he does for a living. That still means that 600 of his fellow-members at Wingate doesn’t and they can’t knowingly support him. If he registered on www.sagbd.co.za, and a member from Wingate is planning a holiday in say Knysna, he can do a search under “Wingate for guesthouses in Western Cape” and find ABC, support him and he might even be able to negotiate a discount…. or;
(2) if that member can’t find what he/she is looking for under his own club, the search is just done under Western Cape guesthouses and another golfer, or business that supports SA golf, can be supported.…)

How:

• The management of the golf club identifies a member or employee who will act as a “consultant” for Golfersbiz at the club, and he/she will approach his/her fellow-members to advertise on www.sagbd.co.za
• The “consultant” assists the advertisers with uploading and updating their advertisements.
• The advertiser pays the advertising-fee of R 1 500 of which R 1 000 is paid over to the club.
• The club may approach business from non-golfers in their area in order to attract advertisers. (Business in general understand that golfers form part of an ideal target-market)

Notes of Interest:
In addition to the above-mentioned benefits, www.sagbd.co.za aims to be the one-stop website for all golf-enthusiasts in SA. It will be the website where golfers can:

• see latest equipment offered by Pro Shop
• search for info on all golf courses in SA,
• look up their handicaps
• look up the weather-prediction at a certain course he/she plan on playing
• get the latest golf-information
• have access to some golf-tips and videos
• subscribe to and receive newsletters, keeping them informed on golf-related matters
• read and comment on the “Blogs” where they can read and/or post comments etc.

I look forward to hearing from you soon and working alongside you in creating a useful directory which serves your club, its members and the broader golfing community.

Carel Rossouw
072 650 8006
086 672 4381 (fax)
carel@sagbd.co.za
www.sagbd.co.za